Personal branding
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31 resources · Curated collection
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AI & tools
Make AI a thinking partner, not just a shortcut
Use questions and alternative perspectives to improve a decision you are making.
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READ ARTICLE Getting clients
Good work deserves to be found
Build a simple rhythm for connecting with people who could benefit from your work.
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READ ARTICLE Personal branding
Find the thread that makes your work yours
Notice the interests, strengths, and experiences that connect your work.
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Positioning: why being clear beats being clever
Good positioning makes it easier for people to understand what you do, who it is for and why they should care.
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What a brand actually is
Your brand is not your logo. It is the collection of expectations, associations and experiences people build around you.
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A system is just a decision you don’t want to make twice
Many useful systems begin with something simple: deciding once what should happen so you don’t have to keep figuring it out again.
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Content Creation Story You Can’t Go Without | Part 3
I left this idea for the end because it deserves its own article.
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Content Creation Strategy That Doesn’t Fail | Part 1
I’ll be honest. I actually love creating content, but often dwell on sharing it. Why? Because I feel it’s not up to the standard. I know it could be more engaging, better designed, more specific. Perfectionism has always been a jealous friend.
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READ ARTICLE Personal branding
Christmas Is A Brand
What is the first thing that pops in your head when I say “Christmas”?
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READ ARTICLE Personal branding
Instructor’s Manifesto
In front of you is an example of the manifesto for Instructors, Teachers, Coaches and Mentors around the world.
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READ ARTICLE Personal branding
Is Marketing The Dark Side Of The Force?
Marketing has been around in one form or another since the dawn of time.
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The Importance Of Writing A Manifesto
You can call it a Mission statement or a Manifesto — but this document will be the foundation of what you believe in, care for, stand for and who you are.
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What is Brand really?
We’ve heard it million times already… Brand is a promise.
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Your way of doing things
As a kid I would tear up the flooring and use the perfect sticks to build roads, walls and forts for plastic soldiers.
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READ ARTICLE AI & tools
Astro Content Collections: the official guide
An example recommended read for understanding how Markdown powers a site. Replace this recommendation with your own selection in the CMS.
OPEN RECOMMENDED READ (external content, opens in a new tab)My note & takeaways →Content & writing
Video example: a Vimeo player
A second example for checking Vimeo playback. Replace it with your own recommended video in the CMS. test 2
WATCH VIDEOContent & writing
Video example: a YouTube player
An example using the video ID from YouTube’s player documentation. Replace it with a video you want to recommend.
WATCH VIDEOAI & tools
Give AI context, not just instructions
Turn a vague request into a clear brief with context, constraints, and examples.
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READ ARTICLE AI & tools
Understand what AI is good at
A practical introduction to strengths, limits, and choosing a useful first task.
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READ ARTICLE AI & tools
Design your personal AI working system
Connect your briefs, review habits, and saved examples into one working system.
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READ ARTICLE Content & writing
Start with one person and one useful idea
Choose a reader, a question, and a specific takeaway before you start writing.
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READ ARTICLE Content & writing
Find ideas in the work you already do
Turn everyday observations, questions, and lessons into a small idea bank.
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READ ARTICLE Content & writing
Turn a rough idea into a clear draft
Use a simple structure to move from a scattered thought to a useful first version.
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READ ARTICLE Content & writing
Create a content rhythm you can sustain
Connect collecting ideas, drafting, editing, and publishing into a realistic routine.
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READ ARTICLE Getting clients
Get clear on who you can help
Identify a specific kind of client and a problem your work can solve.
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READ ARTICLE Getting clients
Turn your skills into a useful offer
Describe the outcome of your work in language a potential client understands.
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READ ARTICLE Getting clients
Build a client pipeline you can maintain
Create a lightweight system for tracking opportunities, conversations, and follow-ups.
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READ ARTICLE Personal branding
Make your profile reflect your actual work
Review your introduction, examples, and profile through the eyes of a new visitor.
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READ ARTICLE Personal branding
Build a coherent home for your work
Bring your story, projects, and writing together so people can find the thread.
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READ ARTICLE 
Content Creation Ideas That Never Fail | Part 2
It’s not always easy to think of things to say and come up with relevant and interesting ideas.
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READ ARTICLE AI & tools · beginner
Use AI better
Think clearly. Work more intentionally.
Start path →Personal branding · beginner
Build my personal brand
Make your perspective and your work easier to understand.
Start path →Getting clients · beginner
Get more clients
Find the right people. Start better conversations.
Start path →Content & writing · beginner
Create better content
Find your idea. Make it worth someone’s time.
Start path →A new direction to explore.
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